Gucci’s spring/summer 2008 show in Milan got off to suitably impressive start yesterday as the house screened the world-premiere of its first ever television ad, which promotes its new fragrance, Gucci by Gucci. Hollywood director David Lynch – famed for his surrealist take on narrative thanks to films such as Mulholland Drive and Blue Velvet – shot the film on location at the Musee National des Arts D’Afrique et D’Oceanie in Paris. It stars top models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen, dressed in stunning Gucci gowns, to a soundtrack of Blondie’s iconic hit Heart of Glass. “I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch,” says creative director Frida Giannini, who took a hands-on role in all aspects of development of the new fragrance – her first for the house. “I wanted him to capture the total essence of Gucci – and I’m thrilled with the result.” The ad will run in Europe from late October, as will an accompanying print campaign.
Behind the Scenes
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